5 ways to use Instagram for sales

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When potential users visit your Instagram profile to learn more about your business, your bio is the first thing they'll see.


Since Instagram BIOs are limited to just 150 characters, you have to be very creative to capture everything you want your potential users to read about you. On the other hand, this is a great thing because it teaches you how to present yourself in a short and concise way – the so-called “elevator pitch”.


For example, you can start by writing a short introduction to your business. Describe the services you offer or the products you sell, and the benefits your business offers. Use keywords that potential customers would type when searching for your brand or businesses similar to yours.


To increase your chances of being found in search results, include hashtags in your Instagram BIO . For example, you can include your brand hashtag or a hashtag you use for user-generated content (UGC) .


If you have a few characters left, add a short call to action (CTA) to your Instagram Bio. For example, you can direct potential users to click on a link that takes them to your website or to a page where they can sign up for your newsletter.


EXAMPLE:

#2 : Build trust – always add value to your Instagram profile


Once you have an Instagram BIO link and an Instagram-friendly landing page in place, you need to think about what to do to get people to click on the link to buy or subscribe to your newsletter.


If Instagram users don't know you or have no reason to click on your link in your Instagram BIO, consider how you can offer added value to your Instagram profile visitors. Of course, this depends on what you offer.


For example, service providers can share tips and tricks to help potential clients grow their business.


EXAMPLE:

Realize that to grow your brand, you need to constantly create useful content. Only in this way will you be successful on Instagram.

#3 : Link from Instagram Stories


When you share useful content in posts and videos on Instagram, your followers can access it forever, unless of course you decide to delete them.

Instagram Stories disappear after 24 hours, but they are just as important for generating leads. After all, Instagram Stories are authentic, which can help you connect with potential customers in a more personal way.


Additionally, Instagram Stories have the advantage over posts because they allow you to link to your website (NOW AVAILABLE TO ALL INSTAGRAM ACCOUNTS) and you can also post links to products that can be accountants email list purchased. This means that you can also use Instagram Stories to gain new followers or sell your products.


After adding a photo or video, open the stickers tab and add an Instagram Stories link sticker . Then enter a URL, which can lead to your online store, a free newsletter sign-up page, or any other website.


If your business has access to an Instagram shop , a shopping sticker will also appear in the tab. You can add this to your Instagram Story and invite your followers to click on the link.


If you want to keep your Instagram Stories forever, you can save them to your Instagram profile. Instead of stories disappearing forever after 24 hours, you can save them to your profile as “Highlights.”


Go to your Instagram settings and open your Stories archive. Then tap on any Instagram Story and select Highlights in the bottom right corner .


EXAMPLE:

You can create themed albums that highlight different offers, different product lines, or helpful tips and tricks. Highlights stay on your Instagram profile so your followers can easily find them. I taught you how to create Highlights in the online course Social Media Creativity.

#4 : Set up an Instagram shop


If your business has an online store or the ability to sell products online, it's even easier to generate conversions on Instagram. To set up an Instagram store, you'll first need to connect your Instagram business account to your Facebook business page.


Next, you connect your product catalog to your Instagram account. You can do this by integrating your existing Shopify or BigCommerce account, or you can create a catalog in Commerce Manager (part of Business Manager).


Once Instagram reviews your product catalog and approves your account, you can start using the shopping feature. This means you can tag products every time you post something, either through an Instagram Story or with a regular post.


When your followers see tagged products, they can click on the Shopping icon or on individual products to see details like product names, product images, or price. From there, they can go back immediately or click to visit your online store and make a purchase.


If you’re thinking about using Instagram ads to increase conversions, shopping features also work in paid campaigns. This means you can promote posts that lead to the purchase of your products or services, increasing traffic and generating more revenue for your business.


#5 : Use Instagram Lead Ad advertising


Until recently, Lead Ads (email acquisition ads) were only available on Facebook, but now they are also available on Instagram. With Lead Ads, you can build your email base without having to redirect users to your website.


I often emphasize that your email list is your wealth. The goal of lead generation is to acquire as many great contacts as possible without spending a lot of money.


Email acquisition, email database building or 'lead generation' is a strategy that allows you to connect with your customers, build trust and ultimately allow you to sell your products or services.


For this purpose of word of mouth advertising, you should create good content, free e-books, webinars, free consultations, discount coupons, etc. It is important to create and offer something that attracts attention and grabs the attention of users in a few seconds. With a little luck and a lot of creativity, you can obtain personal information in exchange for the benefit that the user receives from you.


Instagram offers a lot of opportunities for generating leads as well as selling your products or services. By choosing the right combination of tools and tactics for your marketing goals, you can turn your Instagram account into a revenue-generating channel for your business.