Will AI Replace Digital Marketers?

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There’s been a lot in the media recently about AI replacing jobs. However, when it comes to marketing, we believe that AI should be a tool that you leverage to plan, inform and optimize your marketing activities.

While AI can perform many tasks well, it does have its disadvantages so it requires human intervention to review, tweak or even optimize its outputs.

The key to growing in your career is to use and experiment with AI tools so you have hands-on experience and the ability to use it in your marketing tasks whether that’s generating content, finding k cellphone number in philippines eywords for SEO, optimizing paid ads or creating an email workflow.

“Nurture your human creativity, apply it wherever you can, and enjoy the creative process. It's so important that we still hold on to it, nurture it, love it and find joy in it. AI is great but it's not a patch on that,” says Kerry Harrison, AI educator and copywriter in a recent DMI podcast.

You can even use AI in a job search if you want to stand out from your peers.