How to Create a Persona
I will introduce how to create a persona. There are three main ways.
The first step is to clarify your target. Before creating a persona, first organize the industry and company size of your target. If your company already has a target, set your target while considering whether you need to revise it.
The second is to collect customer profile data. If your company has customer information, you can analyze the attributes of people who frequently purchase your products or services. You can
also gather the information you need by interviewing or surveying existing customers.
The third step is to create a persona. Specifically, we will netherland girl whatsapp number create a persona by dividing it into company items and people items. Company items refer to the industry and size of the company. People items refer to names, departments, and job titles.
The buyer journey is a representation of the process a persona goes through to make a decision. Specifically, by dividing it into the awareness stage, consideration stage, and decision stage, you can determine the current state of the user and decide on a detailed approach that is tailored to each stage.
The awareness stage is when you start to vaguely recognize the problem that is happening to you. The consideration stage is when you are gathering information to examine in order to solve a clear problem. The decision stage is when you are gathering more specific information, such as costs, to decide how to solve the problem.
How to design a buyer's journey
We will introduce you to how to create a buyer's journey.
The first step is to prepare the format of the buyer journey. You can use PowerPoint, Google Slides, or tools such as Miro, which has a whiteboard function that can be used online.