Marketing Spend Breakdown:

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Paid advertising (PPC, social media ads).
Content creation (blog posts, whitepapers, videos).
Marketing automation software.
Event participation.

Salaries (if applicable for dedicated campaign staff).
Tools & Technologies: CRM, marketing automation platform, analytics tools, design tools, social media management tools.
Team Roles & Responsibilities: Marketing manager, content creator, SEO specialist, paid media specialist, sales development representative (SDR).
Section 2: Content Strategy & Lead Magnets (800 words)2.1 Understanding the Buyer's Journey (300 words)
Awareness Stage: The buyer is experiencing a problem or need.

Content Type: Blog posts, infographics, short jamaica phone number list videos, checklists, industry reports.
Goal: Educate, provide value, demonstrate thought leadership.
Consideration Stage: The buyer is researching solutions to their problem.
Content Type: Whitepapers, e-books, webinars, case studies, comparison guides, expert interviews.
Goal: Provide in-depth information, showcase expertise, differentiate from competitors.
Decision Stage: The buyer is evaluating specific vendors and making a purchase decision.

Content Type: Demos, free trials, consultations, pricing guides, testimonials, implementation guides.
Goal: Build trust, address objections, facilitate conversion.