hift in Control: Buyers are now in control, conducting extensive online research before engaging with sales. They are highly informed and expect relevant, value-driven interactions.
Non-Linear Journey: The traditional linear sales funnel is outdated. Buyers jump between stages, revisit content, and consult various sources before making a decision.
Increased Stakeholders: B2B purchases often involve multiple jamaica phone number list decision-makers across different departments, each with unique pain points and information needs.
Demand for Personalization: Generic content and outreach are ignored. Buyers expect messages tailored to their industry, role, company, and specific challenges.
Trust as Currency: With abundant information, buyers prioritize authenticity, transparency, and credible insights over overt sales pitches.
The Evolving B2B Buyer Journey and Its Implications
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