Email marketing is a direct form of digital marketing that uses email to promote products or services while developing relationships with potential and existing customers. It remains one investor database of the most cost-effective and high-ROI strategies.
Types of Email Campaigns
Newsletters: Regular updates on company news, offers, or content.
Promotional Emails: Special deals, discounts, or product launches.
Automated Email Sequences: Welcome emails, abandoned cart reminders, and follow-ups.
Transactional Emails: Order confirmations, shipping updates, and receipts.
Benefits of Email Marketing
High ROI: For every dollar spent, email marketing often returns $40 or more.
Emails can be tailored to customer preferences.
Automation: Saves time through triggered responses and scheduled campaigns.
Personalized Content
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