Set daily or monthly budgets to control spending

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Landing Pages: Optimized pages where users land after clicking an ad.

Bidding Strategy: Setting budgets and bidding amounts for keywords.

Benefits of PPC
Immediate Results: Unlike SEO, PPC can drive instant traffic.

Highly Targeted Ads: Target loan database by location, device, demographics, and search intent.

Cost Control:

Detailed Analytics: Platforms like Google Ads offer deep performance insights.

Common PPC Platforms
Google Ads: Dominates search engine PPC.

Bing Ads: An alternative with less competition.

Facebook Ads: Targeted ads based on user profiles.

Instagram Ads: Visual ads ideal for younger demographics.

YouTube Ads: Video ads that appear before or during videos.

The Evolution of PPC in 2025
AI-powered bidding strategies, voice search integration, and visual search ads are reshaping PPC campaigns. Advertisers need to use smarter targeting and automated tools to maintain competitiveness in the PPC landscape.