Invest in Structured Data

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Don’t Neglect the Visuals
Rich media like images and videos are increasingly displayed in SERPs. Create compelling thumbnails, infographics, and short-form videos to snag attention and enhance your zero-click potential.

Not every interaction happens on your website, so if your traffic has dropped as a result of zero-click content, think beyond search and how to optimize the attention you are getting.

For example, if you’ve created long-form content brimming with phone number lead tables, charts, statistics, and step-by-steps (such as a guide), leverage that effort even further by driving traffic to a landing page with an email capture. In other words, create a robust ecosystem where zero-click rankings act as the starting point while your email campaigns, social strategies, and retargeting efforts seal the deal.

Tip: Use ShortStack’s landing page/pop-up builder to display an entry form that, when successfully submitted, reveals a download button from which entrants can download your guide.