Social Commerce: What it is and how you can take advantage of it

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What happened with the emergence of new media is that people embraced this new way of socializing and began to focus on this environment. What this shows us is that customers like to buy from someone they can trust or, even more so, someone who is also a consumer like themselves. This gives them more security and credibility regarding the quality of the product.

Social Commerce appears almost as a “replacement” for the above scenario for the online world, as it allows exactly this interaction between customers, through recommendations, comments, among other features.

A survey by Citi Retail Services, one of the segments of the Citi group, showed that in 2015, 58% of respondents followed a company on social media. Of this number, 40% said they had commented on posts from a brand and 31% said they had also shared content from a brand on their timeline.

Therefore, e-commerce can benefit from Social Commerce to email list france sales and get closer to its e-consumers. But do you necessarily need to create an online store on these networks to practice Social Commerce? This will depend on your audience and the segment in which you operate, but it is worth knowing that Facebook, Twitter and Pinterest are expanding their e-commerce functionalities.



Before you start, do some research and find out how your consumers behave on social media, which platforms they use the most, whether they already have the habit of buying through these means, and how they interact with your brand. This will make it easier for you to choose the best strategy for your business.

And when you decide to get started, follow these three tips below!

Be personal The big secret of the resellers we mentioned at the beginning of the text is that they are people selling to people. You need to keep this in mind when interacting with your e-consumers on social media.

Use their language, share content they consume on these platforms, and be prepared to respond to any type of comment, whether positive or negative.

Keep it simple

People are increasingly busy and don’t want to waste time on long and bureaucratic purchasing processes. Keep in mind that you need to offer simplicity and immediacy.

Be present It is important that your online store is present in the places where your consumers are. Let Social Commerce work as an extension of your e-commerce, being present whenever your customer needs it, in the medium they prefer.