Recap and recommendations On July 1, 2023, Universal Analytics will usa business email list stop tracking any new data, and then by EOY 2023 all UA data will be removed by Google — so back up your data! Think about warehousing your data long term for your Universal Analytics and moving forward. Then, make a plan for how you’re going to be tracking moving forward. Talk options and thoughts with stakeholders. Install GA4 now (or yesterday!) or try the options above out, as none of these are created equal and many have free trials.

Site More Efficiently — Whiteboard Friday Whiteboard Friday | Search Engines | On-page SEO The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency. infographic outlining tips to help Googlebot crawl.