The Cocktail Party Effect: Secret Ingredient for Successful Ads
Posted: Sun Dec 22, 2024 10:37 am
Last week I was scrolling through Instagram. I stopped at a good ad. Now I am a marketer and therefore more than average interested in ads, but this one had something extra. It was the application of the Cocktail Party Effect that caught my attention.
What was wrong with this ad? It wasn't particularly well-made, it was a simple static image. Also, it was an ad for a gym, a place I avoid with love. So I didn't 'go' on that, but on what?
The Cocktail Party Effect
The application of the Cocktail Party Effect was the answer… The Cocktail Party Effect is an effective influencing technique, first described by British psychologist Colin Cherry in the 1950s. H saudi arabia number phone was talking to someone at a party and heard his name mentioned a little further away. You probably recognize it, from that moment on he was only focused on the conversation that was taking place there…
The Cocktail Party Effect is when you can focus on a particular sound, word, or conversation even when there is a lot of noise around you. We can filter out important information from the chaos and focus on what we want to hear, like someone’s voice.
Cocktail Party Effect at 'my' gym
Smart marketers and communication professionals also regularly apply the Cocktail Party Effect. For example, in online advertisements, on traffic fines, in outdoor signing and even on Coke bottles.
In the case of my example: the gym. The advertisement said 'Assen', my hometown. Because I see my own hometown appear in my timeline, I suddenly perk up. I am 'recognized/acknowledged'. Someone knows that I exist and that I live in Assen. I pay extra attention: the Cocktail Party Effect.
What was wrong with this ad? It wasn't particularly well-made, it was a simple static image. Also, it was an ad for a gym, a place I avoid with love. So I didn't 'go' on that, but on what?
The Cocktail Party Effect
The application of the Cocktail Party Effect was the answer… The Cocktail Party Effect is an effective influencing technique, first described by British psychologist Colin Cherry in the 1950s. H saudi arabia number phone was talking to someone at a party and heard his name mentioned a little further away. You probably recognize it, from that moment on he was only focused on the conversation that was taking place there…
The Cocktail Party Effect is when you can focus on a particular sound, word, or conversation even when there is a lot of noise around you. We can filter out important information from the chaos and focus on what we want to hear, like someone’s voice.
Cocktail Party Effect at 'my' gym
Smart marketers and communication professionals also regularly apply the Cocktail Party Effect. For example, in online advertisements, on traffic fines, in outdoor signing and even on Coke bottles.
In the case of my example: the gym. The advertisement said 'Assen', my hometown. Because I see my own hometown appear in my timeline, I suddenly perk up. I am 'recognized/acknowledged'. Someone knows that I exist and that I live in Assen. I pay extra attention: the Cocktail Party Effect.