To tackle this issue, you must

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A customer may click through a cart abandonment email on a different device than the original shopping session. It may lead to an empty shopping cart page (the session didn’t transfer) because of a different session cookie. If this happens, the customer can get frustrated and have a disrupted shopping experience.

mplement a Cross Device recognition technology, that recognizes and presents the original shopping session and items abandoned on any device the email is opened on. This creates a seamless cell phone number in philippines experience and can lead to higher conversion rates and customer satisfaction.

Furthermore, you must have responsive emails’ templates and design, so that the customer is able to properly open and view the cart abandonment email regardless on which device it is opened on.



Continually Test and Optimize the Emails:
You must remember that e-commerce strategies are never ‘one size fits all’ and these best practices are not set in stone.

Yes, the best practice is to send your first email in an hour. But maybe your customers are more reactive to emails sent within 40 minutes? And yes, the CTA should be in an urgency-inducing color, but maybe your customers are more attracted to calm-inducing colors?

Your customers are unique an