What does a digital project manager actually do?
Posted: Mon Dec 23, 2024 5:51 am
Although there is a growing number of people employed in the field of internet and digital marketing in Serbia, few are familiar with the education, duties and responsibilities that digital marketing positions entail. The new field of marketing, enabled by new technologies, has led to the fact that, for example, you cannot register with the unemployment office as a digital marketing manager, digital project manager, digital marketing specialist, etc.
In the sea of new job positions that the modern era has brought, one of the least understood is the position of digital project manager. This position is often confused with the functions of project manager, digital marketing manager or even (in drastic cases) with the position of assistant general manager.
Digital project manager
A digital project manager is responsible for ensuring the whatsapp number america smooth and clearly defined execution of the day-to-day activities that a digital project entails. This essentially means that a digital project manager (similar to a project manager in offline projects) must plan, manage, and control every aspect of the project, eliminating obstacles, compensating for deficiencies, and ensuring adequate control.
It is understood that the person in this position is sufficiently technologically and process-literate to understand the individual processes of all departments, starting from designers, all the way to programmers or developers. It is necessary that the person in this position has adequate knowledge of marketing (and that he is familiar with digital marketing trends), project management and the basics of programming (at least the basic concepts and modern trends in the work of teams of programmers). It is also necessary that the person is educated to work in teams, to manage individuals and teams. It is necessary to have the ability to set priorities, work under pressure, as well as delegate activities.
A digital marketing manager will never be expected to sit down and write lines of code or design a banner, although this situation can happen to the best of them, which (from a functional perspective) is somewhat wrong, because one can fall into the trap of not delegating activities. On the other hand, it is very commendable if a digital project manager (temporarily) takes over part of the work of one of his subordinates, because this is the best way to see opportunities for process improvement and project system advancement.
A digital project manager manages specialists or teams:
Digital marketing managers Community managers
Email
marketing managers
Campaign managers
Designers
Copywriters
Web Developers
Web Programmers
The responsibilities of this position also include risk assessment of the entire project, as well as individual phases. Following the rules of the project management methodology applied (IMPA, PMI, Agile PM, Scrum, etc.), as well as ensuring adequate documentation for each phase, key activity and end products. The digital project must be delivered in accordance with the required quality, defined budget and within a defined timeframe.
The most common requirements for this position include:
Previous experience in one of the following positions: digital marketing manager , project manager (with experience in digital projects), developer (with experience in project management), digital campaign manager (with experience in leading teams), inbound marketing specialist (with many years of experience), etc.
Experience working with project management software: MS Project, Primavera, Basecamp, Freedcamp, Trello, etc.
Knowledge of the basics of HTML and CSS.
Knowledge of the basic rules of writing original texts.
Knowledge of basic marketing principles, as well as monitoring trends in the field of social media maintenance.
Understanding SEO settings and Google Analytics metrics.
Understanding the concepts and rules related to user experience in the digital world.
Communication skills, ability to manage teams and ability to adapt to the situation.
University degree in marketing, digital marketing, internet technology, management or organizational sciences.
In the sea of new job positions that the modern era has brought, one of the least understood is the position of digital project manager. This position is often confused with the functions of project manager, digital marketing manager or even (in drastic cases) with the position of assistant general manager.
Digital project manager
A digital project manager is responsible for ensuring the whatsapp number america smooth and clearly defined execution of the day-to-day activities that a digital project entails. This essentially means that a digital project manager (similar to a project manager in offline projects) must plan, manage, and control every aspect of the project, eliminating obstacles, compensating for deficiencies, and ensuring adequate control.
It is understood that the person in this position is sufficiently technologically and process-literate to understand the individual processes of all departments, starting from designers, all the way to programmers or developers. It is necessary that the person in this position has adequate knowledge of marketing (and that he is familiar with digital marketing trends), project management and the basics of programming (at least the basic concepts and modern trends in the work of teams of programmers). It is also necessary that the person is educated to work in teams, to manage individuals and teams. It is necessary to have the ability to set priorities, work under pressure, as well as delegate activities.
A digital marketing manager will never be expected to sit down and write lines of code or design a banner, although this situation can happen to the best of them, which (from a functional perspective) is somewhat wrong, because one can fall into the trap of not delegating activities. On the other hand, it is very commendable if a digital project manager (temporarily) takes over part of the work of one of his subordinates, because this is the best way to see opportunities for process improvement and project system advancement.
A digital project manager manages specialists or teams:
Digital marketing managers Community managers
marketing managers
Campaign managers
Designers
Copywriters
Web Developers
Web Programmers
The responsibilities of this position also include risk assessment of the entire project, as well as individual phases. Following the rules of the project management methodology applied (IMPA, PMI, Agile PM, Scrum, etc.), as well as ensuring adequate documentation for each phase, key activity and end products. The digital project must be delivered in accordance with the required quality, defined budget and within a defined timeframe.
The most common requirements for this position include:
Previous experience in one of the following positions: digital marketing manager , project manager (with experience in digital projects), developer (with experience in project management), digital campaign manager (with experience in leading teams), inbound marketing specialist (with many years of experience), etc.
Experience working with project management software: MS Project, Primavera, Basecamp, Freedcamp, Trello, etc.
Knowledge of the basics of HTML and CSS.
Knowledge of the basic rules of writing original texts.
Knowledge of basic marketing principles, as well as monitoring trends in the field of social media maintenance.
Understanding SEO settings and Google Analytics metrics.
Understanding the concepts and rules related to user experience in the digital world.
Communication skills, ability to manage teams and ability to adapt to the situation.
University degree in marketing, digital marketing, internet technology, management or organizational sciences.