Content marketing trends continue to evolve. On the back of an interactive content boom and a whole host of new distribution channels making their way onto the scene, marketers are quickly adapting their strategies in 2023.
In a digital-first era, 73% of B2B marketers and 70% of B2C marketers now use content distribution as a key tactic within their branding strategy. Whether this is in the form of a blog entry, a social media post or even a dip into the metaverse, content has become king in a competitive marketing industry.
In fact, a whopping 60% of marketers now create at least one piece of content a day in an effort to drive brand engagement and increase the chance of sales.
If you haven’t started already, neglecting a content strategy could harm your brand’s success. Stick with us as we walk you through the different types of content distribution and teach you how to perfect your strategy in just a few easy steps.
What is content distribution?
Content distribution is the art of promoting your business and its services using various forms of content. From blog posts to social posts, the choice is yours. The key here is to make sure number indonesia that whatever content strategy you choose reaches your audience and encourages them to engage with your brand.
CEO of Instarel AI, Thomas Helfrich, said:
“Content marketing is a powerful strategy for businesses to promote their products and generate leads. When done right, it can help brands connect with their target audience, as the content of a website or blog can make or break its success.”
“If the content is engaging and relevant, users are more likely to stay on the site, click on the links and make purchases.”
The current top three types of content are videos, blogs and images. Depending on your demographic size, age and interests, it’s essential to reproduce at least one of these forms of content regularly on your website, social channels or externally.
The question is, how do you distribute your content?
Keep reading as we discuss the difference between owned and earned content and reveal which option is best for your audience.
Owned vs earned distribution
Your content distribution channels are your avenues for brand promotion. From your Instagram feed to your site’s knowledge hub, the channels you use to share your content are the key drivers for success.
Content distribution is separated into three groups: owned, earned and, for brands with a larger budget, paid.
According to experts at Adobe:
“Owned media is that which you create and control - for example, your website or Facebook page - but earned media is material others have produced about you, such as product reviews and social mentions.”
While you’re only in control of your owned content, your earned content often drives the most engagement. When executed correctly, your owned and earned content should interact and sometimes overlap.
For example:
If you’ve created a sharable piece of owned content in the form of a blog post, you’ll be likely to see your audience promote your article on their blogs, Twitter pages and social feeds.