The graduate in Public Relations, also known as Public Relations, plays the role of integrating organizations with their environment . Exercising his functions as manager and optimizer of communication processes, this professional can maximize business efficiency. In this way, he has a wide field of options at his disposal to work with.
To ensure that we have well-prepared communicators for the workplace, the Bachelor of Communications with a concentration in Public Relations from Southern New Hampshire University prepares future professionals to lead or contribute to promoting the mission, message and public image of any company.
Where can a Public Relations Officer work?
This professional is well known for his participation in the creation, development and organization of events, both corporate and to market products and services. In this way, the Public Relations Officer has the knowledge and tools necessary to organize the best in-person and virtual events .
Always seeking to comply with the application of efforts to maintain the best image of a company or person before its different audiences , the Graduate in Public Relations can perform his functions from various areas. Below are some of the job possibilities for this specialist:
Advertising, public relations and related services
Obviously, a professional will always be better able to handle himself in his natural environment. In this case, public relations agencies and consulting firms offer various opportunities for this graduate to carry out his work:
Consulting. Together with other communications professionals, public relations professionals can join forces to offer advice to various businesses or companies, with the aim of promoting their services or products.
Strategic Communication. When it comes to generating ideas for organizational crisis management, this graduate knows exactly what to do. In addition, he has the ability to position companies with the management of external communication.
Media. Related to external communication, this professional maintains strategic contact with the media. In doing so, he or she can share content to maintain and strengthen the corporate image.
Advertising. Public Relations professionals have the necessary training to manage advertising contract negotiations to carry out campaigns. In this way, they can promote the products and services of any company.
Public Image. Another of the functions that a graduate in Public Relations can perform has to do with managing the image of a person or company. To do this, he or she generates effective positioning strategies.
You can also find out What is the profile of a public relations professional?
Government and politics
Public institutions, regardless of the level of government to which they belong, require a Public Relations Officer, since they can act as a communications advisor to public figures or cpa email list politicians, and as responsible for maintaining contact with the media. They also often serve as campaign managers.
Companies and professional organizations
Within companies there is a space for the Public Relations department, especially if they are large corporations, where the graduate in this area can fulfill different functions:
Internal Communication. This is one of the areas in which it is regularly possible to see a graduate in Public Relations. They may be in charge of the company's communication, where they design various strategies and actions.
Human Resources. Public Relations professionals have the skills to select members of work teams. With this skill, they can work in personnel management within the Human Resources department.
International Relations. Many companies seek this professional to work in the international field. This is because they know how to understand different political, cultural and social panoramas in order to create communication campaigns.
Educational services
Thanks to the ease with which this professional can dedicate himself to teaching at various levels. He has sufficient training to teach classes and advise projects in the area of communication and specifically public relations, where he can manage research on various topics.
You may be interested in knowing how to create a public relations campaign.
Regardless of where you work, Public Relations professionals can take advantage of current technological advances to work in Digital Public Relations . This is an area in which they have the opportunity to apply their technological knowledge to manage social networks, websites and even blogs for any type of organization, whether public or private.
Study the SNHU Public Relations degree online
SNHU 's Bachelor of Public Relations program focuses on developing students' thinking, writing, research, strategic planning, and execution skills in an online learning modality. It also demonstrates how ethics also plays an important role in being a responsible communicator.
Through this program, participants learn to develop and deliver a variety of communications, use communication tools to disseminate messages, collaborate with stakeholders, and adopt ethical communication plans.
Have you already decided to study this SNHU program? We invite you to fill out our Application for Admission or write a message to [email protected] .
Access new international opportunities with SNHU , a university with more than 25 years of experience in online education.