Learning and Conditioning

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By addressing these components, marketers can more effectively influence consumers' intentions to try and continue using the health supplement.

Classic and operant conditioning are two common concepts in behavioral psychology that can be used to shape consumer behavior and induce learning. The assumption is that learning occurs through associations or repetitive behavior that has positive or negative consequences.

You might have heard of Classic Conditioning by way of Pavlov’s famous dog experiment, but applying the same concepts to humans involves a different approach.
cell phone plans in the us ons between a stimulus and a response. It is a learning process in which the neutral stimulus (bell sound) becomes associated with a stimulus that naturally evokes a response (like food, which makes a dog salivate). Marketers can use this to surround their brands with desired feelings that are triggered by a neutral stimulus.

For example, in hot countries, Coca-Cola displays billboards that showcase a frosty and cold-looking bottle or can of Coke. By repeatedly pairing the image of a cold Coke (the conditioned stimulus) with the state of thirst or need for refreshment (the unconditioned stimulus, which naturally evokes the desire or urge to drink – the unconditioned response).