Personalization in e-commerce is essential to improve the experience and build customer loyalty.
According to research , 76% of consumers feel frustrated and dissatisfied when they don’t have a good experience in online stores . This is just one reason why personalization in e-commerce is so important to improve conversion rates .
This happens because quality, price and technical attributes of products are no longer differentiating factors. Therefore, investing in personalization, especially in communication , is essential to maintain interest and proximity with customers.
Is your e-commerce lacking in personalization?
What is personalization in e-commerce?
This may seem like an obvious question, but there are a lot canada phone numbers of stores that believe they are offering a personalized experience when in fact they are not.
Personalizing means treating something in an individualized and exclusive way, according to each person's needs. And this, in practice, is quite complex.
In other words, personalization is the opposite of mass communication . A personalized experience ranges from showing the right products to the right person to individualizing the communication so that it specifically addresses a customer’s pain point or desire.
How to customize the experience within the online store
1. “Recommended for you” showcases
Recommendation showcases are the best-known and most widely used way to personalize the e-commerce experience. They basically identify customer behavior in the store and, from there, recommend products with the highest purchase intention.
Today, this technology has advanced even further. Now, using artificial intelligence , these storefronts are updated in real time while the customer browses the website.
2. Smart search
Smart search displays search results much faster in e-commerce. In addition, it performs behavioral analysis and personalizes results for each customer.
Again, artificial intelligence learns, in real time, what the customer's preferences are in the store so that, when they search, the most relevant results are displayed first.