Don't be intimidated. Everything you see in the photo is an ideal digital presence, but it is built gradually. When you achieve all this, you have won and your company will definitely be digitally successful.
But of course, all this knowledge and setup can only be done step by step, over a longer period of time.
When you decide to go digital, you first need to set up:
THE GOAL of your digital presence (brand recognition, clicks to your website, acquiring new email contacts, video views, direct sales, invitation to your physical store,...).
DEFINE YOUR IDEAL CUSTOMER - find out what challenges your potential customers have and offer them solutions and present them with the benefits they will get from your products. You can download the full e-guide that will help you define your customer HERE!
MARKET ANALYSIS - before you start creating digital products and selling online, do market research. You can use free survey tools (1ka, Mailchimp,...) and send the survey to your email database, social networks, ...
WEBSITE OR STORE - if you want to have a serious online presence, you should consider creating a website or store. For excellent testing, you can even use social networks in the beginning.
SOCIAL MEDIA MARKETING - if you don't have a website yet, social media africa email list is a great channel for testing products. Later, they help you increase website traffic and your company's visibility. You can see how to be successful on social media HERE!
SEO AND SEM - when you build a website, your goal should be to reach the highest possible positions on search engines such as Google. You do this with SEO website optimization, and I call all marketing activities related to search engine optimization SEM search engine marketing.
CONTENT MARKETING - is the most important part of digital marketing today. 70% of people prefer to learn about a company through interesting blogs, video tips, rather than advertisements. The king of content marketing today and in the future will continue to be video.
How you can create content:
- writing a blog,
- regular posts on social networks,
- video content,
- roles,
- infographics,
- e-newsletters,
- podcasts,
- presentations
- webinars,
- e-manuals...
E-MAIL MARKETING is still the cheapest channel for digital communication. That's why you build e-mail databases and regularly nurture them by sending newsletters. For every €1 you spend on e-mail marketing, you earn €40, and if you have a quality database, even more. What's more important is that the database is yours and you keep it, because you are not dependent on a foreign platform. It always works.
You can find everything about email marketing in my online course HERE!
In October, the course is at a DISCOUNTED PRICE
ONLINE ADVERTISING - due to the increasing congestion on the internet and changes in social media algorithms, only online advertising will achieve results that will increase your sales.
With online advertising, you can precisely target your potential customers and also do remarketing, which is also the most effective.
TESTING AND ANALYZING - the advantage of the Internet is that we can measure everything. Namely, analytical tools on websites, as well as on social networks, allow us to see all the statistics of what is happening with our sales. Therefore, we can test a lot and, based on this, carry out activities that bring us results.
If you would like to improve your online presence, I also offer individual consultations, where we can create a digital strategy together or refresh the existing one.