Online marketing – Why now?

[seonajmulislam00]

Online marketing , digital marketing, internet marketing… no matter what you call it, it’s like any other type of marketing – a way to connect with and influence your customers . The real difference is that you connect with your customers online.

Online marketing encompasses a wide range of activities. Social Media Marketing , Google Ads , SEO , email marketing , content marketing are just some great examples. They help you introduce your company to consumers and convince them to buy.

Why has online marketing become a big deal these days?
Users are spending more and more time online . That's why digital marketing is so popular. It doesn't take much to find confirmation of this. Just look around you. You'll see your neighbor on the balcony holding a cell phone in his hand, you'll see a colleague at work checking his phone or your wife scrolling through her phone during a break at a football game. The Internet is an indispensable companion in everyday life.

When it comes to advertising, times have changed forever. It used to be enough to allocate a generous marketing budget, rent a “pre-news commercial” on TV and achieve success, but fortunately whatsapp germany those times are gone forever. Marketing is no longer expensive or unattainable. Digital marketing is 10 times more prevalent in the Croatian media space today than it was 10 years ago.

What can I achieve with a budget of 5,000 kn in online advertising?
Everyone loves to see numbers. That's why we're giving you an example of a budget of 5,000 kuna and what you can expect from it. With 5,000 kuna, you can achieve over 1,500,000 impressions of your ad on the internet and attract over 15,000 internet users to your website. These are approximate figures, just to give you an idea. The results can be better or worse than this. They depend on many factors.

Your goal is certainly not clicks or impressions. The goal of every marketing activity is ROI (Return on Investment). To estimate ROI, you need to know how many clicks it takes to make a sale and how much your customer is worth (how much you will earn from them). Then you can calculate how much ROI you need to achieve to make your investment worthwhile.

What does the success of the campaign depend on?
The ultimate goal of a marketing campaign is not to generate a large number of visits to your website, although that has its weight in increasing brand awareness. The only way to measure results is through business results.

The success of your online campaign will depend on a number of factors:

– Have you defined your target group well ? On the Internet, you have the ability to choose who you want your ads to appear to, i.e. define your target group down to the smallest detail. By age, gender, occupation, the company they work for, what hobbies they do, whether they are preparing for a wedding or moving, where they live (location)… The possibilities are endless. If you know who the buyers of your products are, this can certainly make it easier to choose a marketing strategy.

– Ad quality . How high is your ad? Does it clearly communicate what you do, is it intriguing, is it visually attractive, does it contain keywords ?

– Landing page quality . A landing page is a subpage on your website that a user arrives at after clicking on your ad. This page is crucial to your success. If you bring a user to a page that is not what they expected, they will quickly leave and you will miss the opportunity to make a sale. Companies make mistakes when they take a user to a page that is generic and requires them to make additional clicks to get to the information they are interested in. You don't have much time to grab a consumer's attention. Browsing the internet is more scanning than reading.