What is SEO and why is it important?

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With so many choices of marketing strategies that are available to every individual in this digital age, it is difficult to decide which one is the best choice for your business

Before you decide on one of the strategies, it is important that you familiarize yourself with each of them, and especially one of the most important - SEO optimization.


SEO is one of the most effective marketing strategies, and business owners often ask " What is SEO and how does it work ?".



In the rest of the article, we will explain the importance of SEO optimization and answer the questions of what SEO is and how it can work to your advantage.

What is SEO?

The abbreviation SEO stands for Search Engine Optimization. Translated into Croatian, it is about adapting a website to internet search engines ( Google, Bing, etc. ).

It may not seem like a big deal to you, but when you consider that 79,396 searches are conducted on Google every second, it's clear that the internet is the present and future of business. It's hard to survive without all mobile number list an online presence, but just being online is not enough. To survive and be successful, you need to be visible online, and SEO makes that possible.


SEO is anything but simple. It involves a lot of planning, strategy selection, checking, testing, and actions aimed at improving a website's ranking on Google.

SEO is divided into:

On-page SEO includes all the actions you can take on a website to improve its ranking (adding content, creating a network of internal links, increasing page speed, keyword selection, SEO titles, etc.)
Off-page SEO refers to all actions that are performed outside of a website and that affect its ranking. This primarily involves building backlinks .


Successful implementation of a combination of On-page and Off-page SEO leads to an increase in organic traffic to the site, although an SEO expert should never guarantee that they will bring your site to the first place in Google. This is simply impossible to predict because no one knows the secret of Go

Like anything worthwhile, SEO doesn't produce results overnight. The first real results of an SEO campaign can be seen after two to three months. SEO optimization is not a one-time task and requires a long-term commitment.

If I had to briefly explain what SEO is to someone who is hearing about it for the first time, the sentence would be:

"SEO increases visibility on the internet, and the more people see you, the better your chances of selling your goods or services.