Intengiso eyenzelwe wena ngezakho iingcebiso

mdshoyonkhan420 · Post by **mdshoyonkhan420** » Mon Dec 23, 2024 9:39 am

Umfanekiso woku: uskrola kwivenkile ekwi-intanethi oyithandayo, ukhangela iimveliso zamva nje, kwaye uzama ukufumana eyona nto igqibeleleyo onokuthi uyifake kwinqwelo yakho. Kodwa ngokhetho oluninzi, kunokuba nzima ukwazi ukuba ungaqala phi. Kulapho izindululo ezenzelwe wena zingena khona. Ngokuhlalutya izinto ozithengileyo zangaphambili, imbali yokukhangela, kunye nezinto ozikhethayo, iinkampani zinokucebisa iimveliso ezilungiselelwe wena ngokukodwa. Kufana nokuba nomncedisi wakho wokuthenga owazi isitayile sakho, ibhajethi, kunye neempawu ozithandayo. Kweli nqaku, siza kuphonononga ilizwe lentengiso eyenzelwe wena sisebenzisa iingcebiso ezenzelwe wena kwaye sixoxe ukuba iyitshintsha njani indlela esithenga ngayo kwi-Intanethi. Ke ngoko bopha, thatha ikomityi yekofu, kwaye ulungele ukufumanisa ukuba ukuthengisa okwenziwe buqu kunokukwenza njani ukuba amava akho okuthenga kwi-Intanethi onwabe ngakumbi kwaye asebenze.

Ziziphi izindululo ezenzelwe wena?
Iingcebiso zomntu zisicwangciso sokuthengisa esisebenzisa uhlalutyo lwedatha kunye nokufunda komatshini ukubonelela ngeengcebiso ezilungiselelwe abathengi. Umbono kukwenza amava okuthenga alungele ngakumbi kwaye awonwabe ngokunikezela ngeemveliso ezifanelekileyo ezihlangabezana neemfuno zomthengi kunye nezinto azikhethayo. Iingcebiso ezenzelwe wena zisekwe kuluhlu olubanzi lwezinto, ezibandakanya ukuthengwa kwangaphambili, imbali yokukhangela, imibuzo yokukhangela, kunye neenkcukacha zabantu.

Umzekelo, ukuba umthengi usandula kuthenga ipere yezihlangu zokubaleka, inkqubo yokucebisa eyeyakho inokucebisa ezinye iimveliso ezinxulumene nokomelela njengempahla yokujima okanye ukubaleka izixhobo. Injongo kukwandisa ukubandakanyeka kwabathengi, ukunyaniseka, kwaye ekugqibeleni, ukuthengisa. Iingcebiso ezenzelwe wena ngoku ziqhele ukusetyenziswa ngabathengisi be-intanethi, iinkonzo zokusasaza, kunye namaqonga eendaba ezentlalo ukuhambisa amava omsebenzisi angakumbi.

Iingcebiso ezenzelwe wena zisebenza njani?
Iingcebiso ezenzelwe wena zisebenza ngokuhlalutya idatha yabathengi ukuchonga iipateni kunye nezinto ezikhethwayo. Le datha inokubandakanya izinto ezithengiweyo ezidlulileyo zomthengi, imbali yokukhangela, imibuzo yokukhangela, thenga idatha yetelemarketing kunye nomsebenzi wemidiya yoluntu. Nje ukuba idatha iqokelelwe, icutshungulwa ngama-algorithms okufunda ngomatshini, onokuthi emva koko uchonge ulungelelwaniso kwaye wenze uqikelelo malunga nokuba umthengi unokuba nomdla ekuthengeni. Ezi algorithms ziyilelwe ukuba ziqhubeke zifunde kwaye ziphucule ngokuhamba kwexesha, zichaneka ngakumbi kwaye zisulungekiswe njengoko idatha eninzi iqokelelwa. Iingcebiso ezenzelwe wena zinokuhanjiswa ngeendlela ezahlukeneyo, ezinje ngokuthengisa nge-imeyile, iintengiso ezijoliswe kuzo, okanye nakwizaziso ze-app. Ngokubonelela ngeengcebiso ezifanelekileyo kunye nexesha elifanelekileyo, amashishini anokunyusa amathuba okuba umthengi athenge kwaye ekugqibeleni, akhulise ingeniso. Nangona kunjalo, kubalulekile ukuqaphela ukuba iingcebiso zomntu azikho ubudenge kwaye ngamanye amaxesha zinokukhokelela kwiimpazamo okanye kwiingqikelelo ezingalunganga.

Ukongeza, kukho iinkxalabo zabucala ezinxulunyaniswa nokuqokelelwa kunye nokusetyenziswa kwedatha yomntu, ngoko ke kubalulekile ukuba amashishini acace malunga neendlela zawo zokuqokelelwa kwedatha kwaye anike abathengi amandla okuphuma kwiingcebiso ezenzelwe wena ukuba bakhetha ukwenza njalo.

Iinzuzo zentengiso yobuqu kumashishini
Intengiso eyenzelwe wena inikezela ngeenzuzo ezininzi kumashishini. Enye yeenzuzo eziphambili kukuba inokunyusa ukubandakanyeka kwabathengi kunye nokunyaniseka. Ngokubonelela abathengi ngeengcebiso ezenzelwe umntu, amashishini anokubonisa ukuba ayaziqonda iimfuno zabathengi kunye nezinto abazikhethayo, ezinokunceda ukwakha ukuthembana nokomeleza ubudlelwane babathengi. Oku kunokukhokelela ekwanelisekeni okwandisiweyo kwabathengi, nto leyo enokukhokelela ekugcinweni kwabathengi okwandisiweyo kunye nokuthenga kwakhona.

Enye inzuzo yokuthengiswa komntu kukuba inokuphucula ukusebenza kakuhle kwamaphulo okuthengisa. Ngokujolisa kumacandelo athile abathengi ngeengcebiso zomntu, amashishini anokuphepha ukuchitha izibonelelo kwiinzame zokuthengisa ezingabalulekanga okanye ezingasebenziyo. Oku kunokunceda ukwandisa i-ROI yamaphulo okuthengisa kunye nokunciphisa iindleko ezinxulumene nokufumana abathengi.

Intengiso eyenzelwe wena inokunceda amashishini ukuba afumane inzuzo yokhuphiswano kwindawo yentengiso. Ngokubonelela ngamava obuqu ahlangabezana neemfuno ezizodwa zabathengi ngabanye, amashishini anokwahlula kubakhuphisana kwaye agqame kwimarike exineneyo. Oku kunokunceda ukutsala abathengi abatsha kunye nokugcina abakhoyo, ekugqibeleni kukhokelela ekwandeni kwengeniso kunye nenzuzo.

Okokugqibela, intengiso yobuqu inokunceda amashishini ukuba aqokelele idatha exabisekileyo yabathengi enokusetyenziselwa ukuphucula iimveliso, iinkonzo, kunye neenzame zokuthengisa. Ngokuqokelela idatha malunga nokukhethwa kwabathengi kunye nokuziphatha, amashishini anokufumana ulwazi malunga nokuba abathengi bafuna ntoni kwaye basebenzise olu lwazi ukwenza izigqibo zoshishino ezinolwazi. Oku kunokunceda ukuphucula amava omthengi ngokubanzi kunye nokwandisa ukwaneliseka kwabathengi ngokuhamba kwexesha.

Iinzuzo zentengiso yobuqu kubathengi
Intengiso yobuqu inikezela ngeenzuzo ezininzi kubathengi. Enye yeenzuzo eziphambili kukuba inokonga ixesha kunye nokunciphisa ukukhungatheka. Ngokubonelela ngeengcebiso ezenzelwe wena ezihlangabezana neemfuno zomntu ngamnye kunye nezinto ezikhethwa ngumthengi ngamnye, amashishini anokunceda abathengi ngokukhawuleza nangokulula ukufumana iimveliso abanomdla kuzo. Oku kunokunceda ukunciphisa ixesha kunye nomgudu ekufuneka abathengi bachithe ukukhangela iimveliso, ekugqibeleni yenza amava okuthenga alungele kwaye abe mnandi.

Olunye uncedo lwentengiso yobuqu kukuba inokuphucula ukubaluleka kunye nokuba luncedo kwemiyalezo yokuthengisa. Endaweni yokufumana imiyalezo yokuthengisa eqhelekileyo enokuthi ingahambelani nemidla yabo, abathengi banokufumana iingcebiso ekujoliswe kuzo ezilungiselelwe bona ngokukodwa. Oku kunokunceda ukunciphisa inani lemiyalezo yokuthengisa engabalulekanga okanye engathandekiyo efunyanwa ngabathengi, ekugqibeleni wenze amava okuthenga ewonke amnandi ngakumbi kwaye angaphazamisi.

Intengiso eyenzelwe wena inokunceda abathengi bafumane iimveliso ezintsha kunye neenkonzo ekusenokwenzeka ukuba bebengazazi ngenye indlela. Ngokusebenzisa uhlalutyo lwedatha kunye ne-algorithms yokufunda koomatshini ukuchonga iipateni kunye nezinto ezikhethwayo, amashishini anokubonelela ngeengcebiso zeemveliso kunye neenkonzo abathengi abanokuthi banomdla kuzo kodwa bangakhange bazifumane ngokwabo. Oku kunokunceda abathengi bandise i-horizons yabo kwaye bafumane iimveliso ezintsha kunye neenkonzo abanokuthi bazonwabele.

Okokugqibela, intengiso yobuqu inokunceda abathengi bazive bexatyisiwe kwaye bexatyiswa ngamashishini. Ngokunikezela ngeengcebiso ezenzelwe wena kwaye babonise ukuba bayayiqonda kwaye bayikhathalele iimfuno zabathengi babo kunye nezinto abazikhethayo, amashishini anokunceda ukwakha ukuthembana kunye nokomeleza ubudlelwane babathengi. Oku kunokukhokelela ekugqibeleni ukunyaniseka kwabathengi kunye nokwaneliseka ekuhambeni kwexesha.

Iinqobo zokuziphatha zokuthengisa ezenzelwe wena
Iinqobo zokuziphatha zentengiso yobuqu ngumba ontsonkothileyo noqhubekayo. Kwelinye icala, ukuthengisa okwenziwa ngumntu ngamnye kunokubonelela ngeengenelo ezininzi kuwo omabini amashishini kunye nabathengi, njengokunyuka kokuzibandakanya, ukusebenza kakuhle, kunye nokulula. Nangona kunjalo, kukwakho iinkxalabo zokuziphatha ezinokubakho ezinxulumene nokuqokelela kunye nokusetyenziswa kwedatha yomntu ngeenjongo zokuthengisa.

Enye yeenkxalabo eziphambili zokuziphatha ezinxulunyaniswa nentengiso yobuqu ngumba wobumfihlo. Intengiso eyenzelwe wena ixhomekeke ekuqokeleleni nasekuhlalutyweni kwedatha yomntu, efana nembali yokukhangela, imibuzo yokukhangela, kunye nembali yokuthenga. Abathengi basenokungakhululeki ngcamango yokuba idatha yabo yobuqu iqokelelwa kwaye isetyenziswe ngolu hlobo, ngakumbi ukuba bavakalelwa kukuba ubumfihlo babo buphulwa okanye ukuba idatha yabo isetyenziswa ngeendlela abangazange bavume.

Enye inkxalabo yeenqobo ezisesikweni kukucalulwa okanye ukuthath' icala. I-algorithms yokuthengisa eyenzelwe wena inokucalucalula ngokungazi okanye ngabom amaqela athile abantu ngokusekelwe kwizinto ezifana nobuhlanga, isini, okanye isimo sentlalo zoqoqosho. Oku kunokukhokelela kwimpatho engafanelekanga okanye engalinganiyo, enokuba yingozi ebantwini nakuluntu luphela.

Okokugqibela, kukho umba wokungafihli kunye nokuphendula. Amashishini asebenzisa intengiso yobuqu kufuneka acace malunga neendlela zabo zokuqokelela idatha kwaye anike abathengi ngolwazi olucacileyo malunga nendlela idatha yabo esetyenziswa ngayo. Ukongezelela, amashishini kufuneka aphendule ngokuchaneka kunye nobulungisa be-algorithms yabo yokuthengisa, kwaye athathe amanyathelo okujongana nazo naziphi na iimpazamo okanye ukuthambekela okuchongiweyo.

Ukuqukumbela, ngelixa ukuthengisa okwenziwe buqu kunokubonelela ngeenzuzo ezininzi kumashishini kunye nabathengi, kubalulekile ukuqwalasela iinkxalabo ezinokuthi zibekho ezihambelana nokusetyenziswa kwayo. Ngokungafihli, uxanduva, kunye nokuthatha inyathelo ekujonganeni neenkxalabo zokuziphatha, amashishini anokunceda ekuqinisekiseni ukuba iinzame zabo zokuthengisa zinokuziphatha, zilungile, kwaye zinenzuzo kuwo onke amaqela abandakanyekayo.

Imizekelo yentengiso yobuqu esebenzayo
Intengiso eyenzelwe wena iya ixhaphaka ngakumbi kwimbonakalo yedijithali yanamhlanje. Mininzi imizekelo yamashishini asebenzisa intengiso eyenzelwe umntu ukubandakanya abathengi kunye nokuqhuba ukuthengisa. Nantsi eminye imizekelo yentengiso eyenzelwe umntu esebenzayo:

IAmazon: IAmazon ngumzekelo owaziwayo wokuthengisa umntu. Isigebenga se-e-commerce sisebenzisa idatha yabathengi ukubonelela ngeengcebiso ezizezakho ngokusekelwe kukhangelo lomthengi kunye nembali yokuthenga. Oku kwenza kube lula kubathengi ukuba bafumane iimveliso abanomdla kuzo, ngelixa bebakhuthaza ukuba bathenge ezongezelelweyo.

I-Netflix: I-Netflix yenye inkampani ephumeleleyo ekusebenziseni intengiso yobuqu. Iqonga lokusasaza lisebenzisa idatha yabathengi ukunika iingcebiso ezenzelwe wena kwimiboniso bhanyabhanya yeTV. Oku kunceda ukugcina abathengi bebandakanyeka kwaye kunciphisa i-churn, ekugqibeleni ikhokelele ekonyukeni kwengeniso yenkampani.

I-Spotify: I-Spotify yinkonzo yokusasaza umculo esebenzisa intengiso eyenzelwe wena ukunika uluhlu lokudlalwayo olulungiselelweyo kunye neengcebiso zomculo ezisekwe kwimbali yokumamela yomthengi. Oku kunceda abathengi ukuba bafumane amagcisa amatsha kunye neengoma abanokuthi bazonwabele, ngelixa bebakhuthaza ukuba baqhubeke nokusebenzisa le nkonzo.

I-Starbucks: I-Starbucks isebenzisa ukuthengiswa komntu ngenkqubo yabo yemivuzo. Ngokulandela ukuthengwa kwabathengi, i-Starbucks iyakwazi ukubonelela ngembuyekezo eyenziwe ngokwezifiso kunye neentengiso kubathengi ngabanye. Oku kunceda ukwandisa ukunyaniseka kwabathengi kwaye ikhuthaza ukuthenga okuphindaphindiweyo.

I-Nike: I-Nike isebenzisa intengiso yobuqu ngenkqubo yabo yobulungu be-NikePlus. Inkqubo ibonelela ngeengcebiso zemveliso ezilungiselelweyo, ukunyuselwa okukhethekileyo, kunye nezicwangciso zoqeqesho ezilungiselelwe umntu ngokusekelwe kumsebenzi womthengi kunye nezinto azikhethayo. Oku kunceda ukugcina abathengi bexakekile kwaye kubakhuthaza ukuba baqhubeke nokusebenzisa iimveliso ze-Nike.

Ngokubanzi, ukuthengiswa komntu siqu kunokuba sisixhobo esinamandla kumashishini ukubandakanya abathengi kunye nokuqhuba ukuthengisa. Ngokusebenzisa idatha yabathengi ukubonelela ngeengcebiso zomntu kunye nentengiso, amashishini anokubonelela ngamava angcono kubathengi kunye nokwakha ubudlelwane obuluqilima babathengi.

Imingeni yokuthengisa eyenzelwe wena kunye nendlela yokuyoyisa
Ngelixa ukuthengisa kobuqu kunokubonelela ngeenzuzo ezininzi, kukwakho nemingeni eliqela ekufuneka amashishini ayoyise ukuqinisekisa impumelelo yawo. Nantsi imiceli mngeni eqhelekileyo yentengiso eyenzelwe wena kunye nendlela yokuyoyisa:

Ubumfihlo bedatha: Omnye wemingeni ephambili yokuthengiswa kobuntu bubumfihlo bedatha. Abathengi baxhalaba ngakumbi malunga nokuqokelela kunye nokusetyenziswa kwedatha yabo yobuqu, kwaye amashishini kufuneka athathe amanyathelo okukhusela le datha. Ukoyisa lo mceli mngeni, amashishini kufuneka acace malunga neendlela zawo zokuqokelela idatha kwaye anike ulwazi olucacileyo kubathengi malunga nendlela idatha yabo esetyenziswa ngayo.

Ukuchaneka kwedatha: Omnye umngeni wokuthengiswa komntu kukuchaneka kwedatha. Ukuba idatha esetyenziselwa ukwenza iinzame zokuthengisa ngokwezifiso ayichanekanga, inokukhokelela kwimiyalezo yokuthengisa engabalulekanga okanye engasebenziyo. Ukoyisa lo mngeni, amashishini kufuneka aqinisekise ukuba idatha yawo ichanekile kwaye isexesheni, kwaye atyala imali kwizixhobo ezisemgangathweni wedatha kunye neenkqubo.

Iindleko zokuphunyezwa: Ukuphumeza ukuthengisa okwenziwe ngumntu kunokuba yindleko, zombini ngokobuchwephesha kunye nabasebenzi. Ukoyisa lo mceli mngeni, amashishini anokuqala amancinci kwaye ngokuthe ngcembe alinganise iinzame zawo zokuthengisa ezenzelwe umntu njengoko ebona iziphumo. Ukongeza, amashishini anokuthumela omnye umsebenzi kubathengisi beqela lesithathu abaziingcali kwintengiso yobuqu.

Udibaniso: Intengiso yobuqu ifuna ukudityaniswa kwemithombo eyahlukeneyo yedatha kunye namajelo okuthengisa. Oku kunokuba ngumceli mngeni kumashishini athe avala amasebe kunye nedatha. Ukoyisa lo mceli mngeni, amashishini kufuneka achithe izisele kwaye enze indawo yokugcina idatha enokufikelelwa ngawo onke amasebe.

Iinkxalabo zokuziphatha: Njengoko besixoxile ngaphambili, kukho iinkxalabo ezisesikweni ezinxulumene nentengiso eyenzelwe wena. Ukoyisa lo mceli mngeni, amashishini kufuneka avuleleke, aphendule, kwaye athathe amanyathelo okujongana neenkxalabo ezisesikweni. Oku kuquka ukungafihli malunga neendlela zokuqokelelwa kwedatha, ukulungisa imikhethe nocalucalulo, nokubonelela abathengi ngokulawula idatha yabo.

Ukuqukumbela, ngelixa kukho imingeni emininzi eyayanyaniswa nokuthengiswa komntu, le mingeni inokoyiswa ngokucwangciswa ngononophelo, utyalo-mali kwitekhnoloji kunye nabasebenzi, kunye nokuzinikela kubumfihlo bedatha kunye nokuziphatha. Ngokujongana nale mingeni, amashishini anokuvuna izibonelelo zokuthengisa ezenzelwe umntu kwaye abonelele ngamava angcono kubathengi.
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