Break down the number of leads you need by prospect funnel
Posted: Mon Dec 23, 2024 10:05 am
However, the cost per lead varies depending on the strategy you adopt. Below are examples of the costs for each strategy. It varies depending on the industry, region, market conditions, etc., so it is difficult to generalize, but please use them as an example.
・Exhibition participation: 800,000 to 3 million yen
・Taxi advertising (digital signage): 800,000 to 6.5 million yen/week
・External media publication: 10,000 to 3.5 million yen/month
・White paper production (outside order): 150,000 yen and up
For example, even though it is called taxi advertising, the cost varies netherlands phone number format depending on the type of medium, such as digital signage, stickers, and poster cards. If it is published in an external media outlet, the price tends to be higher in proportion to the media's reputation and credibility, and the price of a white paper also varies depending on the production company.
As mentioned above, costs vary greatly depending on the method and content of the measures. At the same time, the quality of the leads changes depending on the measures, so it is not enough to simply spend money. Determine the cost per lead and the target number, and choose the measures that suit your company while considering the points you want to prioritize and budget allocation.
Tip 1.
By understanding the number of leads you want to acquire and breaking down the entire lead funnel from "those who are far from negotiations" to "those who are close to receiving orders," you can see the quality of the leads you should acquire and the appropriate measures. When breaking down the leads
, it is also important to organize the necessary leads according to the overall business and sales target figures and phases, such as "We want to increase new potential customers who are far from negotiations" or "We want to acquire leads that will lead to receiving orders this fiscal year.
・Exhibition participation: 800,000 to 3 million yen
・Taxi advertising (digital signage): 800,000 to 6.5 million yen/week
・External media publication: 10,000 to 3.5 million yen/month
・White paper production (outside order): 150,000 yen and up
For example, even though it is called taxi advertising, the cost varies netherlands phone number format depending on the type of medium, such as digital signage, stickers, and poster cards. If it is published in an external media outlet, the price tends to be higher in proportion to the media's reputation and credibility, and the price of a white paper also varies depending on the production company.
As mentioned above, costs vary greatly depending on the method and content of the measures. At the same time, the quality of the leads changes depending on the measures, so it is not enough to simply spend money. Determine the cost per lead and the target number, and choose the measures that suit your company while considering the points you want to prioritize and budget allocation.
Tip 1.
By understanding the number of leads you want to acquire and breaking down the entire lead funnel from "those who are far from negotiations" to "those who are close to receiving orders," you can see the quality of the leads you should acquire and the appropriate measures. When breaking down the leads
, it is also important to organize the necessary leads according to the overall business and sales target figures and phases, such as "We want to increase new potential customers who are far from negotiations" or "We want to acquire leads that will lead to receiving orders this fiscal year.