Retargeting/Remarketing Campaigns:
Posted: Sat May 24, 2025 10:02 am
Idea: Show targeted advertisements to individuals who have previously visited your website, engaged with your content, or interacted with your ads but haven't yet converted into a lead.
Execution: Implement retargeting pixels (e.g., Google Ads, LinkedIn, Facebook/Meta) on your website. Segment your retargeting audiences based on their previous engagement. Tailor ad creatives and offers to re-engage them and push them further down the funnel.
Why it Works: Re-engages warm prospects who are already familiar with jamaica phone number list your brand, keeping you top-of-mind and significantly increasing the likelihood of conversion.
Account-Based Advertising (ABM-focused Paid Ads):
Idea: Serve highly personalized ads specifically to decision-makers within a predefined list of high-value target accounts.
Execution: Utilize ABM platforms or custom audience features on LinkedIn and Google Ads to upload a list of target companies and their decision-makers. Craft ad copy and visuals that resonate specifically with each target account or cluster of accounts.
Why it Works: Hyper-targets high-value accounts, ensuring marketing spend is concentrated on the most promising opportunities and enabling a cohesive sales-marketing ABM strategy.
Execution: Implement retargeting pixels (e.g., Google Ads, LinkedIn, Facebook/Meta) on your website. Segment your retargeting audiences based on their previous engagement. Tailor ad creatives and offers to re-engage them and push them further down the funnel.
Why it Works: Re-engages warm prospects who are already familiar with jamaica phone number list your brand, keeping you top-of-mind and significantly increasing the likelihood of conversion.
Account-Based Advertising (ABM-focused Paid Ads):
Idea: Serve highly personalized ads specifically to decision-makers within a predefined list of high-value target accounts.
Execution: Utilize ABM platforms or custom audience features on LinkedIn and Google Ads to upload a list of target companies and their decision-makers. Craft ad copy and visuals that resonate specifically with each target account or cluster of accounts.
Why it Works: Hyper-targets high-value accounts, ensuring marketing spend is concentrated on the most promising opportunities and enabling a cohesive sales-marketing ABM strategy.