Precision Targeting for High-Value Accounts:
Posted: Sat May 24, 2025 10:38 am
Research is Paramount: Never call without understanding the company and the prospect's role.
Goal-Oriented Calling: Not to sell on the first call, but to qualify, build rapport, and secure the next step (e.g., discovery call, demo).
Permission-Based Approach: "Did I catch you at a bad time?"
Problem-Centric Opening: Immediately addressing a jamaica phone number list potential pain point relevant to them.
Active Listening: Understanding their challenges and tailoring your message.
Handling Objections: Prepared responses to common objections.
The Role of SDRs/BDRs: Specializing in outbound prospecting and qualification.
Account-Based Marketing (ABM):
Defining ABM: A strategic approach where sales and marketing work together to target specific high-value accounts with personalized campaigns.
Why ABM? Higher ROI, shorter sales cycles, better account engagement, deeper relationships.
Goal-Oriented Calling: Not to sell on the first call, but to qualify, build rapport, and secure the next step (e.g., discovery call, demo).
Permission-Based Approach: "Did I catch you at a bad time?"
Problem-Centric Opening: Immediately addressing a jamaica phone number list potential pain point relevant to them.
Active Listening: Understanding their challenges and tailoring your message.
Handling Objections: Prepared responses to common objections.
The Role of SDRs/BDRs: Specializing in outbound prospecting and qualification.
Account-Based Marketing (ABM):
Defining ABM: A strategic approach where sales and marketing work together to target specific high-value accounts with personalized campaigns.
Why ABM? Higher ROI, shorter sales cycles, better account engagement, deeper relationships.