Distributing your high-value content
Posted: Sun May 25, 2025 5:32 am
Whitepapers, webinars) through third-party platforms.
Platforms: Industry publications, B2B content syndication networks (e.g., NetLine, TechTarget), trade associations.
Benefits: Reaching new audiences, building authority, generating leads.
Considerations: Lead quality, cost, brand control.
Planning: Relevant topic, engaging speaker, strong promotional strategy.
Promotional Channels: Email, social media, paid ads, partner promotion.
Lead Capture: Registration forms, Q&A sessions.
Post-Webinar Nurturing: Sending recordings, related content, follow-up calls.
Benefits: High-quality leads, thought jamaica phone number list leadership, direct engagement.
Section 4: Sales Enablement & Lead Handoff (700 words)4.1 Lead Scoring Methodology (300 words)
Why Lead Scoring? Prioritize leads, optimize sales team efficiency, improve MQL-to-SQL conversion.
Demographic Scoring: Based on firmographics (industry, company size, revenue) and persona match.
Behavioral Scoring: Based on engagement (website visits, content downloads, email opens, webinar attendance, demo requests).
Negative Scoring: Deduct points for disqualifying behaviors (e.g., unsubscribing, visiting career pages).
Setting Thresholds: Defining MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) thresholds.
Regular Review & Adjustment: Based on sales feedback and conversion data.
Platforms: Industry publications, B2B content syndication networks (e.g., NetLine, TechTarget), trade associations.
Benefits: Reaching new audiences, building authority, generating leads.
Considerations: Lead quality, cost, brand control.
Planning: Relevant topic, engaging speaker, strong promotional strategy.
Promotional Channels: Email, social media, paid ads, partner promotion.
Lead Capture: Registration forms, Q&A sessions.
Post-Webinar Nurturing: Sending recordings, related content, follow-up calls.
Benefits: High-quality leads, thought jamaica phone number list leadership, direct engagement.
Section 4: Sales Enablement & Lead Handoff (700 words)4.1 Lead Scoring Methodology (300 words)
Why Lead Scoring? Prioritize leads, optimize sales team efficiency, improve MQL-to-SQL conversion.
Demographic Scoring: Based on firmographics (industry, company size, revenue) and persona match.
Behavioral Scoring: Based on engagement (website visits, content downloads, email opens, webinar attendance, demo requests).
Negative Scoring: Deduct points for disqualifying behaviors (e.g., unsubscribing, visiting career pages).
Setting Thresholds: Defining MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) thresholds.
Regular Review & Adjustment: Based on sales feedback and conversion data.