Establishing the Marketing-Sales SLA (Service Level Agreement)
Posted: Sun May 25, 2025 5:35 am
Purpose: To align marketing and sales on lead definitions, responsibilities, and follow-up processes.
Key Components:
MQL Definition: Clear criteria for what constitutes an MQL.
SQL Definition: Clear criteria for what constitutes an SQL.
Lead Handoff Process: How and when leads are transferred.
Sales Follow-up Timeframes: Max time to contact an MQL/SQL.
Feedback Loop: How sales provides feedback to marketing on lead quality.
Rejection Process: How sales can jamaica phone number list reject a lead and why.
Reporting: Shared metrics and dashboards.
4.3 Sales Development Representative (SDR) / Business Development Representative (BDR) Role (200 words)
Function: Qualify inbound MQLs, conduct outbound prospecting, set meetings for account executives.
Skills: Active listening, objection handling, strong communication.
Tools: CRM, sales engagement platforms.
Integration with Marketing: SDRs provide crucial feedback to marketing on lead quality and common objections.
Key Components:
MQL Definition: Clear criteria for what constitutes an MQL.
SQL Definition: Clear criteria for what constitutes an SQL.
Lead Handoff Process: How and when leads are transferred.
Sales Follow-up Timeframes: Max time to contact an MQL/SQL.
Feedback Loop: How sales provides feedback to marketing on lead quality.
Rejection Process: How sales can jamaica phone number list reject a lead and why.
Reporting: Shared metrics and dashboards.
4.3 Sales Development Representative (SDR) / Business Development Representative (BDR) Role (200 words)
Function: Qualify inbound MQLs, conduct outbound prospecting, set meetings for account executives.
Skills: Active listening, objection handling, strong communication.
Tools: CRM, sales engagement platforms.
Integration with Marketing: SDRs provide crucial feedback to marketing on lead quality and common objections.