Gives more credit to touchpoints closer to conversion

[badsha00313]

Understanding ROI: Determining which marketing touchpoints contribute to a conversion.


First-Touch: Credits the very first interaction. Good for brand awareness.
Last-Touch: Credits the last interaction before conversion. Simple, but misses earlier influences.
Linear: Credits all touchpoints equally.

W-Shaped / Full Path: Credits the first touch, lead jamaica phone number list creation, opportunity creation, and closed-won stages, with decaying credit for touches in between. (More complex, but provides richer insight).

Custom/Algorithmic: Using AI/ML to assign credit based on data-driven insights into influence.
Importance: Helps optimize budget allocation by identifying the most effective channels and content for driving revenue.