Benefits of Data Analytics

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Enhanced Targeting: Understand who your customers are and what they want.

Campaign Optimization: Identify what’s working and what needs adjustment.

Cost Efficiency: Allocate budgets to high-performing channels and campaigns.

Customer Journey Mapping: Track instagram database how users interact with your brand across touchpoints.

Key Metrics to Monitor
Traffic Sources: Where visitors are coming from (organic, social, referral, direct).

Bounce Rate: Percentage of visitors who leave the site without interaction.

Conversion Rate: Percentage of visitors who complete a desired action (purchase, sign-up).

Customer Lifetime Value (CLV): Predicts long-term profitability from each customer.

Return on Investment (ROI): Measures profitability relative to marketing costs.