PPC model advertising campaigns, such as Google Ads, Facebook Ads, etc.

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Promotions that seek to generate venezuela phone number library urgency, scarcity, loss aversion, and other tactics to drive your audience to take action.

Sales page

Last-minute and limited-time offers

Offers with bonuses and add-ons

Email marketing to previously qualified databases

Campaigns by sales season or business cycles

Influencer Marketing



4 - Demand generation


We focus on educating the market about their need for the product or service.

In my opinion, this model is marketing in its purest form.


We want to "generate demand" for our product or solution in the eyes of a market that is not yet fully convinced that it has a problem or desire and therefore needs the solution we are going to offer.


When to prioritize it: When a large part of the market is not in active buying mode (this happens in almost all scenarios) and we need to “mature” our audience.


Here, all initiatives can be used, since demand generation does not depend on a channel or strategy but rather on the focus of the communication.


We are moving away from the commercial tone and toward goals of education, interaction, and loyalty.



5 - ABM - Account Based Marketing


Key account-based marketing.


This model is specific to the B2B world. It's a digital marketing strategy used to create marketing tailored to one or more potential customers or customer accounts.


Account-based marketing, or key account marketing, uses the combined expertise of marketing and sales teams to target select groups of accounts that require personalized marketing.


In general, B2B marketers tend to target prospects more broadly to attract as many companies as possible, but that doesn't result in the best ROI in many cases.


That's where ABM focus customization comes into play.


Instead of focusing on themes and tactics that aim to "maximize reach," we're going to work to attract and engage specific companies that fit our ideal customer description.


The campaigns, content and messages will be personalized to them (those companies).

In this case, marketing and sales work together to design the campaigns that will go to each account or potential client.


It is a combination of inbound digital marketing strategies complemented by the precision sought in outbound sales strategies.


When to prioritize it: When the number of customers you're targeting is relatively small in a market. When the specificity of your product or service requires messages tailored to each situation and context of your potential customers.


I hope this helps you get a little clearer ideas!


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