Hotmart – The platform that is gaining more and more space in the digital market

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Hotmart is a Brazilian company that, in less than 10 years, has already engaged more than 1 million people in the business. A digital platform that facilitates online business that has changed the way we sell.

The Hotmart platform has changed the lives of many people and companies through secure online sales. The digital distribution format of products through Hotmart is truly disruptive. In addition to selling, the tool disseminates information and knowledge at a respectable speed.

In other words, the company developed a logistics platform for storing and distributing digital products ; also called infoproducts. In other words, intangible, virtual products. Everything is done online: purchasing, paying and receiving. For example, an Ebook. You buy it online, pay online and receive your digital book in PDF format. Nothing physical. No money, no book. Got it? But there's more...

You may have a physical business and a digital arm of the whatsapp names same business. In that case, Hotmart can help you. Want an example? Your company held an event with renowned speakers and your team recorded everything in audio and video . You can transform this material into an information product and sell it through Hotmart. Remember that in this case, you need the right to use the speakers' images, among other points to be observed.

Operating in other countries, the company has promoted events and gained followers who increasingly generate credibility for its brand.

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Hotmart – How does it work?
The platform works basically divided into three aspects: infoproducer, affiliate and client.

Infoproducer
This is the profile of someone who produces content and material to sell. With the company's or personal brand. For example, let's say a company has launched an online course and wants to sell it, but doesn't know how. All videos and classes can be stored on the Hotmart platform. The distribution of links to sign up for and access courses is also done through the platform. Here, the company creates an infoproducer profile.

Hotmart Affiliate
If the idea is to be an affiliate, the format is different. The user does not produce content or information products, but shares and recommends them. So, to make money from this, you need to register as an affiliate and thus receive a commission. This registration generates a link to have control over the entire process. For each referral that results in a sale, the affiliate receives a commission. In other words, they are a virtual salesperson.

Customer
Just like in other online shopping sites, the customer fills out a form when they are interested in a product with payment details, etc. and then gives feedback on their experience. Otherwise, it is a matter of enjoying the content and putting the knowledge into practice.

Business & Products
Hotmart is a platform that promotes online businesses that are not necessarily exclusively digital. As mentioned above, a physical space can hold an event and generate content that will be distributed in digital material, and for this purpose it can use the platform in question.

Dentists, nutritionists, people who are great in the kitchen, bartenders, musicians, physiotherapists, artisans, artists, writers, in short, regardless of the profession, if there is the possibility of producing digital content, there is the possibility of making Hotmart an arm of your business.

Ebooks, online courses with access via link, digital tools, podcasts, also with restricted access via link, online tickets for virtual events, mobile applications, plugins, among others, are some examples of products, or rather, information products, found on the platform.

How to Make Money with Hotmart – Payments & Guarantees
To make money with the platform, the answer is surgical . Be an infoproducer or an affiliate and outline strategies to sell online.

All Hotmart hosted infoproducts have their logistics managed by them. Payment, receipt, commissions, guarantees, data protection, etc.

As for guarantees, all information products hosted on Hotmart have a 7 to 30-day guarantee from the platform. Therefore, within the stipulated period stated in the purchase details, the customer knows until when they can request their money back.

This management is good for the information producer, who doesn't have to worry about the bureaucracy of returning the money to the customer, and for the buyer, who is sure that they will receive the money, having a direct channel with Hotmart. Oh! And for the affiliate too, because Hotmart is the one who takes care of everything.