How to get free education in the field of digital marketing?

[muskanislam44]

One of the questions we've been getting a lot lately is "How do I get educated about digital marketing?" or more commonly, "How do I get educated about digital marketing for free?"

Due to the fact that there is no adequate form of education in this field, we decided to create a mini guide for all those who decide to pursue education in the field of digital marketing.

Basics of digital marketing education
Anyone can learn about digital, i.e. internet marketing, however, working in this field is not for everyone and is not equally easy/difficult for everyone who tries it. Considering the previous sentence, we think it is very important to break down some prejudices about digital marketing at the beginning.

1) Digital marketing ≠ maintaining social media accounts.

2) Digital marketing ≠ running/creating Facebook campaigns and/or boosting posts.

3) Digital marketing ≠ managing/creating AdWords campaigns.

4) Digital marketing ≠ sending bulk emails to a large number of email addresses.

5) Digital marketing ≠ writing blog texts.

...the list of prejudices and mistaken beliefs is long and probably endless.

What is the term digital marketing?
Although digital marketing contains many of the whatsapp new zealand aforementioned elements, it is by no means limited to just one, but rather represents a collection of them, and only through joint and coordinated action can it produce results so that an organization or individual advertising in the digital world can achieve their predefined goal (more followers, brand recognition, more sales, etc.).

What is important to note is that if you want to work in digital marketing, we advise you not to limit yourself to one area and to constantly broaden your horizons by training in other areas of digital marketing or even design and web development, since they all serve the same purpose.

How to get free education in the field of digital marketing?
If you are just getting acquainted with the concept of internet marketing, we suggest that you first read the Basics of Internet Marketing in more detail .

As a foundation for your digital marketing education, we suggest that you master the Google Analytics platform. If you are driving traffic (any type of traffic) to a website, you need to know how to track that traffic, how to analyze it, and how to remove inaccurate data from the Google Analytics platform.

Google Analytics
You can find the training courses we recommend in the field of Google Analytics on the Academy For Ads website:

Google Analytics for Beginners
Advanced Google Analytics
Google Analytics Academy

And after you've completed the Google Analytics courses, we recommend that you get certified and prove to future employers that you're capable of running and maintaining Google Analytics accounts.
The certification is free to take, and the certificate itself is issued by Google and remains tied to your Gmail account for the next 18 months.

Google Analytics Individual Qualification

Facebook
For all those who want to deal with Facebook, Instagram advertising, Facebook Messenger advertising or maintaining corporate accounts on these platforms, we advise you to visit the Facebook Blueprint education platform pages and get certified according to your needs and capabilities.
This type of training is also free and the only thing that limits you is the amount of free time you can dedicate to these courses, which are not demanding at all.

Facebook Blueprint

We advise all those who want to learn more about the latest news in the world of Facebook advertising to follow the website jonloomer.com , as well as the AdEspresso blog .

Google AdWords
The place where all future Google AdWords managers are educated is the Academy for Ads platform , which, after completing courses, offers certification in individual areas of AdWords advertising.

We advise all readers who want to learn more about the possibilities and strategies for optimizing AdWords accounts to follow Brad Geddes and his blog , and in addition to him, it is also advisable to regularly follow Google instructions on the Google Help pages , as well as the official Google+ page - Google Partners Serbia .

Bing Ads
Microsoft's answer to the Google AdWords platform also offers us free training, after which it is possible to become certified and be registered in the Bing Ads Certified Professionals registry .

THIS
For all those who want to learn more about SEO optimization, we recommend checking out HubSpot's free SEO training: HubSpot – Free SEO Training

In addition, the person we recommend you follow for all the news and advanced optimizations from the SEO world is Patrick Sexton.