Setting Up Analytics & Tracking

badsha00313 · Post by **badsha00313** » Sun May 25, 2025 5:36 am

Google Analytics: Website traffic, user behavior, conversion goals.
CRM (e.g., HubSpot, Salesforce): Lead tracking, sales pipeline, closed-won deals.
Marketing Automation Platform (MAP): Email engagement, content downloads, lead scoring.
Ad Platform Dashboards: PPC and social media ad performance.

UTM Parameters: Tracking campaign source, medium, and content.
Conversion Tracking: Setting up jamaica phone number list goals and events in analytics.
5.2 Campaign Performance Analysis
Regular Reporting: Weekly, monthly, quarterly reviews.

Key Metrics to Monitor: Lead volume by channel, CPL by channel, MQL to SQL conversion rate, sales pipeline contribution.
Identifying Bottlenecks: Where are leads dropping off? (e.g., high bounce rate on landing page, low email CTR, sales not following up).
A/B Testing Results: Analyze the impact of different headlines, CTAs, images, ad copy.
Sales Feedback Integration: Regularly meet with sales to get qualitative feedback on lead quality.