Key Components of an ABM Program

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Flipping the funnel – instead of casting a wide net, ABM identifies high-value target accounts first and then orchestrates highly personalized marketing and sales efforts to engage them.

Account Selection: Collaboratively identify target accounts with sales (based on ICP, intent data, strategic value).
Account Research & Intelligence: Deep dive into each account to understand their challenges, tech stack, key stakeholders, and strategic initiatives.
Personalized Content & Campaigns: Creating tailored messages, ad jamaica phone number list creatives, landing pages, and direct mail specific to the account's needs and stakeholders.

Omnichannel Orchestration: Coordinated marketing and sales outreach across multiple channels (LinkedIn, email, phone, digital ads, direct mail, personalized video, webinars).
Measurement: Focus on account-level engagement, pipeline velocity for target accounts, and revenue generated from ABM.
When to Use ABM: For high-value deals, complex sales cycles, and when targeting specific strategic accounts.