Paid Advertising PPC & Social Media Ads

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Google Ads (Search & Display):
Search Ads: Targeting high-intent keywords where prospects are actively looking for solutions. Crafting compelling ad copy with clear CTAs.
Display Ads: For brand awareness and retargeting (showing ads to previous website visitors) across a vast network of websites. Utilizing audience targeting (in-market, custom intent, affinity audiences).

LinkedIn Ads: The premier platform for B2B advertising due to its precise professional targeting.
Targeting: By job title, industry, company size, seniority, skills, groups.
Ad Formats: Sponsored content (native ads in feed), Message Ads jamaica phone number list (InMail), Lead Gen Forms (capture info directly on LinkedIn), Conversation Ads, Text Ads, Video Ads.
Matched Audiences: Uploading your own target account lists for ABM campaigns.
Facebook & Instagram Ads (Strategic Use):

Targeting: lookalike audiences, interest-based (if relevant to specific B2B niches).
Use Cases: Retargeting website visitors, brand awareness, specific niche B2B if your audience is active there.
Ad Copy & Creative Best Practices: Compelling headlines, problem/solution messaging, strong visuals, clear and concise CTAs, A/B testing ad variations.
Landing Page Optimization for Paid Traffic: Pages must be highly relevant to the ad content, fast-loading, with clear forms and a single focus.