Advantages and disadvantages of a Google+ account for your brand

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In a very short time, it has gathered a large number of its users, although there are a large number of passive users of Google+ accounts. That is why this year, too, there is a "rumor" that the Google+ network is "comedicated to users". However, this fact is partly true because the Google+ account, unlike the popular Facebook, is much more serious, more subtle in its work and use. Facebook is easy to use, people from 7 to 77 years old can navigate this social network, while on the Google+ network you cannot see children posting various song lyrics, quotes, games, YouTube clips that are only important and interesting to them and their age.

Immediately after its creation, Google+ introduced the G+ page whatsapp number for brands. Internet marketing has encompassed all spheres of social networks, web applications, and web browsers. Every company has the opportunity to present its brand in this way through various advertisements. Precisely because of this need for advertising, the social network Google+ introduced a page for companies, with the help of which they promote their products, websites, blogs, etc.

What are the advantages and disadvantages of a Google+ account for your brand?
Benefits of a Google+ account for your brand:

Google+ is connected to Google Search, and becomes closely linked if you create a Google MyBusiness account. This way, if your potential client wants to find your brand, they can enter your address, phone number, and other information about your page in the search results, making it easier for them to find you in Google Search, and your content will be in a better position than other stronger sites.
All Google accounts (Gmail, YouTube) are linked to a Google+ account.
Followers are exclusively people who have expressed a desire for your brand.
By adding clients to circles, you sort your clients by interest. If you want to communicate with one group of clients with only one piece of content, and with another with another piece of content, this is a great thing for you, because in this way your information circulates to the people who will view and read your content.
Google Hangouts is a video link that you can use to communicate with your followers. You can organize your own webinar from your Google+ profile, completely free.
A local Google+ page helps customers from your area find you, get all the necessary information, and leave their impression (review).
Google+ Communities can be public or private. They can be open to any potential client or a request to join is approved by the community admin.
Google+ ads give you the opportunity to promote your post from Google+ to the Google display network (banners).
Disadvantages of a Google+ account for your brand:

Despite the existence of circles and communities in a Google account, the target group of customers is sometimes not sufficiently specified.
Often, Google+ account users ignore ads that represent public posts.
It often happens that companies do not follow the 80/20 rule. This rule means that your posts should only be 20% about the products you sell. This is why it often happens that sites overdo their product promotion and that customers become indifferent to such ads.