Search Engine Optimization (SEO)

[badsha00313]

Keyword Research: Identifying relevant terms your ICP uses.
Long-tail keywords for specific intent.
Competitor keyword analysis.

On-Page SEO: Optimizing website content, meta descriptions, title tags, headings, image alt text.
Technical SEO: Site speed, mobile-friendliness, sitemaps, structured data.
Off-Page SEO (Link Building): Guest posting, broken link building, PR.
Local SEO (if applicable): Google My Business optimization.
3.2 Paid Advertising (PPC & Social Media Ads) (400 words)
Google Ads (Search & Display):

Search Ads: Targeting high-intent jamaica phone number list keywords. Ad copy best practices (problem, solution, CTA).
Display Ads: Retargeting, audience targeting (in-market, custom intent).
LinkedIn Ads:
Targeting: Job title, industry, company size, seniority. Highly effective for B2B.
Ad Formats: Sponsored content, message ads, text ads, dynamic ads.
Campaign Objectives: Lead generation forms, website visits.
Facebook/Instagram Ads (if applicable):

Targeting: Custom audiences, lookalike audiences, interest-based.
Use Cases: Retargeting, brand awareness, specific niche B2B.
Ad Copy & Creative Best Practices: Strong headlines, compelling visuals, clear CTAs, A/B testing.
Landing Page Optimization for Paid Traffic: Relevance, clear forms, fast load times.