Precision Targeting: Leveraging first-party data, intent data, and technographics for hyper-targeted ad campaigns.
LinkedIn Ads: Still paramount for B2B due to its professional targeting capabilities (job title, industry, company size, seniority).
Sponsored Content, Message Ads, Lead Gen Forms, Conversation Ads.
Matched Audiences for ABM (uploading target account lists).
Google Ads (Search & Display):
Display & Retargeting: Building brand awareness and nurturing jamaica phone number list leads who have visited your site or engaged with your content. Leveraging dynamic creative optimization.
Programmatic Advertising: Reaching specific audiences across a vast network of websites and apps, often powered by ABM platforms for account-level targeting.
Emerging Channels: Testing platforms like Reddit (for specific tech communities), industry-specific ad networks, or even targeted podcast sponsorships.
Landing Page Optimization: Dedicated, highly relevant landing pages with clear CTAs for each ad campaign.
High intent targeting for specific keywords and problem-solving queries
-
- Posts: 162
- Joined: Thu May 22, 2025 5:47 am