Setting SMART Goals & Key Performance Indicators (KPIs)

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Specific: Clearly defined outcomes (e.g., "Generate 300 Marketing Qualified Leads (MQLs) in Q3").
Measurable: Quantifiable targets (e.g., "Achieve a 15% MQL-to-SQL conversion rate").
Achievable: Realistic given resources and market conditions.

Relevant: Aligned with overall business objectives (e.g., revenue growth).
Time-bound: Defined timeframe for achievement.
Essential Lead Generation KPIs:
Lead Volume: Total raw leads generated.

Lead Quality: MQLs, SQLs, Sales Accepted jamaica phone number list Leads (SALs).
Conversion Rates: Lead-to-MQL, MQL-to-SQL, SQL-to-Opportunity, Opportunity-to-Closed-Won.
Cost Per Lead (CPL): Total marketing spend / number of leads.
Cost Per Acquisition (CPA): Total marketing spend / number of new customers.

Sales Cycle Length: Time from initial lead to closed deal.
Marketing Sourced Revenue: Revenue directly attributable to marketing efforts.
Pipeline Contribution: Marketing's influence on the overall sales pipeline.