Pay-Per-Click (PPC) Advertising

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What is PPC?
Pay-Per-Click (PPC) Advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. Common platforms include Google Ads, Facebook Ads, and LinkedIn Ads.

Why PPC is Effective
PPC delivers immediate visibility and traffic, making mom database it ideal for time-sensitive promotions or competitive industries where organic ranking may take longer.

Key PPC Strategies:
Keyword Targeting: Bidding on search terms that are relevant to your audience.

Audience Targeting: Focusing ads based on location, demographics, interests, and behaviors.

A/B Testing: Experimenting with different ad creatives and headlines to improve performance.

Budget Control: Setting daily or campaign limits to manage spending.

Real-World Example:
Airbnb uses Google Ads to target travelers searching for accommodation in specific cities, driving targeted traffic to their listings.